Promoting the MI Earth Day Fest


Event marketing include print, outdoor ads, poster, postcard, TV, radio, web and other media advertising, plus a coordinated publicity campaign, and networking through event participants, all combining for millions of marketing impressions around Metro Detroit and beyond. Media Partnerships are unparalleled for any green or wellness event in the area. See partner logos in the right sidebar.

Print Advertising


Full page and/or large display ads will be published in:

  • Oakland Press (12x)
  • Macomb Daily (12x)
  • The Daily Tribune (12x)
  • Natural Awakenings Oakland/Macomb (2x)
  • Natural Awakenings Wayne County 
  • and many more

Web Advertising


A variety of web ads and banner will display in several targeted websites:

  • myfoxdetroit.com
  • GreeningDetroit.com
  • MITechNews.com
  • and others...

Television

 

Fox 2 has made the MI Earth Day Fest an official Fox 2 news event and will place it its events calendar. In the past, we have always enjoyed plenty of  coverage. 


CMN TV, our official video partner, is providing taping and public access broadcast of an interview with our very own Jennifer Kincer.

 

Radio


MGT is pleased to have both a leading AM and FM radio sponsor this year. WWJ Newsradio 950 and WNIC 100.3 are providing free advertising in the weeks leading up to the festival.  


Event Calendars & Events


The miEDF will be listed in dozens of Michigan community calendars. MI Green Team members are promoting the festival at many events, including the MI VegFest. 


Website & Email Newsletters


The festival will be displayed and mentioned in several participant websites and email newsletters. Check out how you can help with participant promotions.


Publicity


The MI Earth Day Fest will appear in many articles, interviews and stories in a variety of media outlets including:

  • WWJ Website
  • Peter Werbe Radio Show
  • Fox 2 TV

Fox 2 News will offer significant coverage, such as FOXe Reporting, "look lives" to air on the Saturday morning show, festival info on its "Weekend Watch", and a morning in-studio interview on the first day of the event. Thanks Fox 2!

 

Entertainment Program Manager, Jennifer Kincer, will be featured in an interview on the Reaching Out program of Community Media Network, which will be broadcast in April on Oakland County public access stations.


And, That's Just the Start!

 

The event marketing team has been joined again by PR professional, Cyndi Summers. We look forward to even better publicity and promotions under her third year of leadership. Check out her report of last year's promotions below:


Media Partners






















MI Earth Day Fest

Media Coverage Report


(as of 5/1/13; please note this is only a partial list/no monitoring service was retained)



NEWSPAPERS

2/15:
The Italian Tribune (not online; trying to obtain copy)

 

3/17-4/21:

The Oakland Press, Macomb Daily & Royal Oak Daily Tribune (MEDIA SPONSORS) running ads equal to three full pages

4/1:
The Oakland Press (front page), 
http://www.theoaklandpress.com/articles/2013/04/02/news/local_news/doc5159fe3c1c3da529579494.txt?mobredir=false

4/10:
Rochester Post,
http://www.candgnews.com/news/students-invited-enter-artwork-my-green-school-art-contest

4/17:
Rochester Post,
http://www.candgnews.com/news/mi-earth-day-fest-returns-its-roots

4/17 & 4/24:
Detroit Metro Times,
http://calendar.metrotimes.com/Events/e41251/MI_Earth_Day_Fest

4/21:
Detroit Free Press,
(Page 5A, Around the Region)

4/22:
Troy-Somerset Gazette,
http://www.troy-somersetgazette.com/CurrentIssue.pdf

Royal Oak Daily Tribune,
http://www.dailytribune.com/article/20130422/NEWS01/130429927/acoustic-concert-newest-perennials-mi-earth-day-fest#2

4/25:
Detroit Free Press,
http://www.freep.com/article/20130425/ENT05/304250020/1035/ent/Lineup-includes-Penguicon-Pontiac-MI-Earth-Day-Fest-Rochester

Between the Lines
(event listing; dates & location correct but gave livegreenfair.com website)

4/26:
The Oakland Press,
http://www.theoaklandpress.com/articles/2013/04/26/news/local_news/doc517b06c8d8bc0161392252.txt



MAGAZINES

February:
Natural Awakenings/East Michigan, NewsBrief:
www.michiganhealthyliving.com/.../earth-day-fest-returns-to-rochest...

April:
HOUR Detroit, featured event w/photo, p.24:
http://www.hourdetroit.com/Hour-Detroit/April-2013/Arts-Entertainment-Listings/index.php?cparticle=4&siarticle=3#artanc

Natural Awakenings-Oakland/Macomb & Genesee/Lapeer, Community Spotlight:
http://bit.ly/X9cYx8

Current,
(MEDIA SPONSOR AD)
http://issuu.com/adamsst/docs/current413/17?zoomed=&zoomPercent=&zoomX=&zoomY=&noteText=&noteX=&noteY=&viewMode=magazine

Ann Arbor Family,
(MEDIA SPONSOR AD)

http://issuu.com/adamsst/docs/apr13/23?zoomed=&zoomPercent=&zoomX=&zoomY=&noteText=&noteX=&noteY=&viewMode=magazine

Metro Parent,
http://www.metroparent.com/Metro-Parent/Calendar/Events-Calendar/index.php/name/MI-Earth-Day-Fest-in-Downtown-Rochester/event/21468/

 

 

RADIO

2/22:
BodyMindSpirit Radio, In Touch with MI Earth Day Fest; Interview w/Kerrie Saunders
http://www.bodymindspiritradio.com/events/intouch-with-mi-earth-day-fest

3/27:
WCSX 94.7 FM, PSAs (ongoing) voiced by Peter Werbe

4/7:
WJR AM 760, Kerrie Saunders & Joel Kahn on "Discover Good Food"
http://podcasts.cmlsdet.com/player/?feed=11&id=2165

4/12:
BodyMindSpirit Radio, Interview w/Tia Lebherz of Food & Water Watch
http://bodymindspiritradio.com/events/intouch-with-mi-earth-day-fest-1

4/1:

WWJ Newsradio 950
(MEDIA SPONSOR) Airing scheduled spots 4/1-28

 

4/14:

WNIC Fresh 100

(MEDIA SPONSOR) Airing scheduled spots 4/14-27; also airing space-available spots on other Clear Channel stations:

WKQI FM (Channel 955)

WJLB FM (FM 98)

WDTW FM (106.7 The D)

WMXD FM (MIX 92.3)

WDFN AM Sports Radio (1130 The Fan)

 

4/15:

RadioDisney AM910

(MEDIA SPONSOR) Airing scheduled spots 4/15-28

 

939 The River Radio (MEDIA TRADE) airing scheduled spots 4/15-28


4/20 & 21:
WJR AM 760 in Detroit plus several other stations statewide, 
Kerrie Saunders & Jim Nash on "Greening of the Great Lakes"

4/22: 
WJR AM 760/Mitch Albom show (airs 38 states & parts of Canada)
Jim Corcoran on Earth Day

4/23:
WWJ Newsradio 950's Matt Roush interview w/Bosch, Peter Sinclair & Russ Burns airing in clips throughout week

4/27:
WDET 101.9 FM, Green theme & 8 event promos on Ann Delisi's Essential Music program



TELEVISION

2/20: 
Gas Station TV listing, http://events.gstv.com/event/18593

3/29:
CMNtv, Interview w/Kerrie Saunders
www.youtube.com/watch?v=WaW8RzsSpZ0

4/22, 23 & 27:
Fox2 (MEDIA PARTNER), FOXe segment on beekeeper Rich Wieske w/Robin Schwartz
http://www.myfoxdetroit.com/story/22045777/beekeeper-says-his-sweeties-are-thriving-in-detroit

4/25:
Fox 2, Food demo segment with Anca Iordachianu

http://www.myfoxdetroit.com/story/22076895/wheatgrass-sprouts-fresh-healthy-wheatgrass-juice

4/26:
Fox 2, Interview w/Green Hall of Famer Ken Cockrel Jr.

http://www.myfoxdetroit.com/video?clipId=8813943&autostart=true

 

Fox 2, live reports in 5 pm & 6 pm news with Robin Schwartz

 

4/27:
WDIV Local 4, Interview with Jennifer Kincer

Fox 2, two look-live segments during morning newscasts

 

4/28:

Fox2, two look-live segments during morning newscast




ONLINE MEDIA

 

2/6:

http://www.bodymindspiritguide.com/2013/02/06/50000-expected-one-planets-largest-earth-day-celebrations/

 

2/7:

GreeningDetroit:

Rochester Welcomes Return of the MI Earth Day Fest | Greening ...

www.greeningdetroit.com/.../rochester-welcomes-return-of-the-mi-ea...

 

2/13:

Sierra Club,

http://sierraclub.peoplemovers.com/events/mi-earth-day-fest-810

 

2/16:

Rochester Patch, 

Save the Date: Michigan Earth Day Fest Returns to Downtown Rochester

 

Lansing State Journal,

http://lansingstatejournal.com/localevents/event//135840-MI-Earth-Day-Fest

 

2/20:

The Detroit News,

http://events.detroitnews.com/rochester_mi/events/show/310210103-mi-earth-day-fest

 

MetroMix.com,

http://detroit.metromix.com/events/fair_festival/mi-earth-day-fest-downtown-rochester/3398271/content

 

2/21:

PR.com,

http://www.pr.com/press-release/474147

 

2/22:

PRLog.com, MI Earth Day Fest April 26-28 is One of the Planet's Largest | PRLog

 

MovieBalla.com, MI Earth Day Fest is April 26-28 - Movie Balla

 

Topix.com, MI Earth Day Fest is April 26-28 - Topix

 

2/25:

Fox 2 TV,

www.myfoxdetroit.com/.../earth-day-festival-coming-to-rochester-in-...

 

2/27:

MI Earth Day Fest!!: April 26-28 - GreenPlug | Your Sustainability ...

greenplug.nu/mi-earth-day-fest-april-26-28/

 

3/10:

CBS Local,

detroit.cbslocal.com/2013/03/.../mi-earth-day-fest-april-26-28/

 

3/19:

http://www.bodymindspiritguide.com/2013/03/18/mi-earth-day-fest-april-26-28/

 

Whole Foods Market,

MI Earth Day Fest | Whole Foods Market

www.wholefoodsmarket.com/store/event/mi-earth-day-fest

 

3/26:

Hundreds of online newssites posted the full newswire release, such as:

MI Earth Day Fest Returns To Rochester April 26-28
MarketWatch

 

ABC Channel 12, Flint, MI:

http://www.abc12.com/story/21795917/mi-earth-day-fest-returns-to-rochester-april-26-28

 

CBS Channel 5, Saginaw, MI:

http://www.wnem.com/story/21795917/mi-earth-day-fest-returns-to-rochester-april-26-28

 

ABC Channel 13, Toledo, OH:

http://www.13abc.com/story/21795917/mi-earth-day-fest-returns-to-rochester-april-26-28

 

Bloomberg Business Week:

http://investing.businessweek.com/research/markets/news/article.asp?docKey=600-201303261042PR_NEWS_USPRX____DE83181-1

 

Reuters:

MI Earth Day Fest Returns To Rochester April 26-28 | Reuters

www.reuters.com/.../mi-earth-day-fest-idUSnPnDE83181+160+ ...

 

3/28:

CBS Local, 

detroit.cbslocal.com/.../mi-earth-day-fest-returns-to-rochester-...

 

CoSozo magazine, free online ad & calendar listings through April:

cosozo.com/event/mi-earth-day-fest-1

 

MyGreenFace.com

MI Earth Day Fest - my green face

www.mygreenface.com/events/mi-earth-day-fest


3/29:

www.stayplaydine.com (w/photos)

 

news.silobreaker.com/mi-earth-day-fest-returns-to-rochester-a...

 

www.michigan.org

MI Earth Day Fest - Pure Michigan Travel

www.michigan.org › Events

 

3/30:

MI Earth Day Fest - Oakland County Moms

oaklandcountymoms.com/.../2602-mi-earth-day-fest-downtown-roch...

 

Rochester Patch,

MI Earth Day to Return to Rochester on April 26-28 - Rochester Patch

rochester.patch.com/.../mi-earth-day-to-return-to-rochester-...

 

Natural Awakenings of East MI,

MI Earth Day Fest Returns to Rochester - Natural Awakenings of ...

naeastmichigan.com/na-online.../mi-earth-day-fest-returns-to-rochest...

 

4/2:

Sierra Club Rochester ECOs (Rochester, MI) - Meetup

www.meetup.com/RochesterEcos/

 

Oakland Township-Lake Orion Patch,

MI Earth Day Returns Rochester April 26-28
Patch.com

 

Metro Parent Magazine,

MI Earth Day Fest in Downtown Rochester - Events Calendar

www.metroparent.com/Metro.../MI-Earth-Day-Fest-in.../21468/

 

WMGC/Today's 105.1 FM,

http://www.todays1051.com/communityevents

 

WCSX/94.7 FM,

http://www.wcsx.com/communityevents

 

4/5:

CNBC.com,

www.cnbc.com/id/100592401

 

Wopular.com, 

www.wopular.com/mi-earth-day-fest-returns-rochester-april-2...

 

4/6:

939 The River Radio,

93.9 FM - Michigan Earth Day Fest - The River

www.939theriverradio.com/Events/Event/Michigan-Earth-Day-Fest

 

4/10:

Donkatcha.com,

donkatcha.com/mi-earth-day-fest-april-26-28-2013/

 

Letsbanfracking.org,

Committee To Ban Fracking In Michigan - ROCHESTER: Earth Day ...

letsbanfracking.org/index.php/events/event/89-rochester-earth-day-fest

 

Detroit Metro Times,

MI Earth Day Fest - Downtown Rochester - Metro Times Calendar

calendar.metrotimes.com › Events

 

4/17:

The Detroit News,

MI Earth Day Fest - Downtown Rochester - Detroit News

events.detroitnews.com › ... › Rochester Fairs & Festivals Events

 

WholeFoodsMarket.com,

http://www.wholefoodsmarket.com/store/event/mi-earth-day-fest

 

4/21:

chron.com (Houston Chronicle),

www.chron.com/.../ATRS-Recycling-Returns-to-Michigan-Ear...

 

4/22:

HuffPostDetroit,

http://www.huffingtonpost.com/2013/04/22/earth-day-detroit-2013_n_3132492.html

 

fibretofashion.com,

http://www.fibre2fashion.com/news/textile-news/newsdetails.aspx?news_id=145106

 

Ferndale Patch,

Earth Day 2013: Celebrate the Planet in Metro Detroit

 

Plymouth Patch,

Earth Day 2013: Celebrate the Planet in Metro Detroit - Plymouth ...

plymouth-mi.patch.com/.../earth-day-2013-celebrate-the-planet-in-metro...

 

4/24:

WDIV Local 4,

http://www.clickondetroit.com/lifestyle/earth-day-fest-returns-to-rochester-friday/-/1718880/19876520/-/blv6s4/-/index.html

 

4/25:

Craigslist,

Recycling at the MI Earth Day Fest - Craigslist

detroit.craigslist.org/okl/eve/3765398516.html

 

4/26:

Michigan Chronicle,

http://www.realtimesmedia.com/index.php/detroit/2047-mi-earth-day-fest

 

Fox 2,

http://www.myfoxdetroit.com/story/22092982/rochester-plays-host-to-big-earth-day-celebration-this-weekend

 

4/27:

Rochester Patch,

http://rochester.patch.com/articles/mi-earth-day-fest-continues-today-with-parade-in-rochester

 

4/28:

Oakland Township Patch,

MI Earth Day Fest Concludes Today in Downtown Rochester ...

oaklandtownship.patch.com/.../mi-earth-day-fest-concludes-today-in-do...

 

5/1:

Rochester Patch,

http://rochester.patch.com/articles/trent-design-founder-receives-2013-mi-green-hall-of-fame-award#photo-14172789

 

 

 

E-NEWSLETTERS & E-BLASTS

 

2/19-4/23:

Sierra Club Green Times

 

3/29:

MI Tech News,

www.mitechnews.com

MI Earth Day Fest Set For Downtown Rochester April 26-28

www.mitechnews.com/articles.asp?id=15502

 

4/1 & 4/15:

VegMichigan brief in enews

 

4/4:

Oakland County's Prosper,

http://www.oaklandcountyprosper.com/inthenews/communitybuildingmiearthdayfest.aspx

 

4/10:

Michigan Interfaith Power & Light Enews

www.mi-ipl.com

 

BodyMindSpirit Enews (with logo) (bonus/unpaid)

 

SEMI Enews (published by HealthyLivingDetroit)

 

4/20:

GreeningDetroit eblast

 

4/24:
WWJ Newsradio 950: Email & blogpost of Matt Roush's Great Lakes IT Report (interview w/Bosch, Peter Sinclair & Russ Burns/The Preserve),
http://detroit.cbslocal.com/2013/04/24/mi-earth-day-fest-offers-fun-practical-info-and-more/

 

4/24:

The Solar Source/Solatube eblast


 

Media Partners

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