Promote the Festival

Even with great media partners and coverage, networking, social media and customer/employee promotional efforts can make a major impact on attendance at the event. Here are some quick and effective do-it-yourself promotional ideas (see examples below):

  • Leverage social media.
    • Invite your Facebook friends to Join the 2016 miEDF Facebook Event 
    • Like the MI Earth Day Fest Facebook page: www.facebook.com/miearthday and invite your friends to Like it too.
    • Post on and about the festival page, and tag "MI Earth Day Fest" in posts/photos.
      Participants can donate a door prize to our Facebook contest and get greater exposure; send prize title, value ($35+) and short description to doorprizes@migreenteam.com 
  • Send announcements of your participation to your email list and include it in your on-line newsletters.
  • Hand out postcards to your customers and post posters at your sales counter, office front desk, or other prominent locations.
  • Place a festival web banner, logo, link, announcement or story on your website or blog.
  • Send a press release or announcements describing your event participation to your media contacts.
  • Let us know of any additional marketing, media, or networking contacts or ideas that you have. 

Please download, copy, print and distribute any of the text or documents below, to best promote the festival.

Postcards, posters and flyers can be picked up at the festival Preview (Rochester City Hall, 3/31) or picked up at the event office in Rochester at any time. To order, contact us at info@migreenteam.com.

Make sure to check out the ways that you can leverage advertising opportunities available from media  partners, to increase your festival participation profile. And, let us know how you're doing, so we can give you the recognition you deserve and generate a little friendly competition with other participants.

Thank you!

Promotional Resources

Customer/Prospect Email Announcement Example

Join us at the 11th annual MI EARTH DAY FEST to be held in the beautiful Rochester City Center/Park April 22-24. Explore green and healthy living at one of the planet's largest Earth Day gatherings! SHOP at 100+ exhibits, and get free samples and show specials. LEARN at expert presentations, round-tables and wellness programs. CELEBRATE with entertainment, great food and fun activities for all ages. Admission and parking are free. Visit miEDF.com for details.

Calendar Announcements Examples

Event:     MI Earth Day Fest
Date:      April 22-24, 2016
Times:    Friday 4pm-8pm,     
              Saturday 10am-6pm
              Sunday 10am-4pm
Location: Rochester Municipal Park/City Center 
Website: www.miEDF.com

Description (60 words)

One of the planet's largest Earth Day events will again be held in the Rochester Municipal Park, April 24-26.
Shop, Learn, Celebrate! at the 11th annual MI Earth Day Fest, offering 150+ exhibits & presentations, entertainment,  prizes, awards, organic food & drink, wellness programs, and fun for all ages. Admission and programs are free. Help Make Every Day Earth Day! Visit www.miEDF.com.


Description (85 words)
Over the weekend of April 22-24, the 11th annual MI Earth Day Fest will bring to the Rochester Municipal Park thousands of people eager to learn about green and healthy living. With over 100 exhibits & presentations, a full schedule of education, entertainment and fun activities for all ages, the festival will be one of the planet's largest Earth Day events. Shop, Learn & Celebrate! at this free community event, and help Make Every Day Earth Day. See www.miEDF.com for details.

Description (150 words)
Join Michigan’s premier green & healthy living celebration in downtown Rochester, April 22-24, and help Make Every Day Earth Day! The MI Earth Day Fest offers a wide variety of fun, informative, earth-friendly activities including: 100+ green/wellness exhibits & activities, expert presentations, organic food, farmers market, kids corner arts & activities, farm fun area, straw-bale & rock climb, stage & street entertainment, contests & prizes, free wellness programs & massage, and Connect Cafe round-tables. Discover healthy, earth-friendly alternatives in food, wellness, energy, transportation, gifts, personal care, gifts, home, garden, finances and more. Attendance is free and open to the public. Special events include a Kickoff & Awards Ceremony (Fri 7pm) and a Parade & Pep Rally (Sat 11am), and RARA Earth Day 5k Fun Run (Sun 8am).  Shop, Learn, Celebrate! the 46th anniversary of Earth Day at this 11th annual festival. For more information, visit www.miEDF.com.


School/Kids Promtions

Announcement

MI Earth Day Fest
April 22-24 - Fri 4-8 Sat 10-8 Sun 10-4
Rochester Park/City Center
www.miEDF.com 

Celebrate Earth Day in a BIG way!
Join your friends at the one of the biggest Earth Day celebrations on the planet! The MI Earth Day Fest is April 22-24 and it’s right here in the Rochester Municipal Park. There’s something for every kid: earth-friendly exhibits, music, prizes, face painting, tasty snacks, free giveaways and many activities, like a rock climb, straw-bale climb, pet encounters, natural arts & crafts, and more. Check out the winners of the My Green School Art Contest at the Kickoff & Awards Ceremony on Friday at 7pm and join the Parade on Saturday at 11am. Bring your parents – they’ll want to Shop, Learn & Celebrate! too, and they’ll really like that it’s all FREE! Show them how to get to www.miEDF.com for directions and details.

Materials

Kids print and web promotional materials are available upon request. 

Press Release & miEDF News

Check out the MI Earth Day Fest Facebook page for news items. Use all or part of these for your own press releases, news items and announcements.

Print Files

Print Logo -miEDF logo (eps)

Print Ads/Materials (pdf)

        • Sponsor package (including festival overview)
        • Full page ad, postcard and poster print artwork available upon request

Web Logos & Ads 

To get artwork for web logos and ads, right click on picture and then save or copy the file.







           

 





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