Announcing MI Green Team

08/16/2010 8:47 AM | Team Managers (Administrator)

Do you want to go green but don't know where to go? MI Green Team, whose members include leading local green/wellness businesses, non-profits, government programs and advocates, is here to help.

MI Green Team has been formed to connect Michigan consumers and citizens to leading local green/wellness products, services and programs. Team managers include the founder and staff of one of the largest annual green events in the nation - the Earth Day events held for the past five years in Rochester.

"The challenge for folks interested in going green is how exactly to do it. There is a great deal of general information out there, especially about why to go green - but, not enough specific information on how to do it, including detailed information about local providers and their offerings", said John Batdorf, founder of MI Green Team. "There are numerous national and a few local directories, but these tend to have limited local participation and exposure. We hope to fill that gap by providing a comprehensive, easily-accessible and well-promoted directory of leading green/wellness resource providers".

Batdorf should know what he's talking about. He started his career as a retail store manager and then national dealer sales manager in metro Detroit. In 1985, he founded a leading medical computer systems company that received national recognition for its product and service innovations. Upon selling the company in 2000, he offered management services to several companies, including a leading talent agency, before getting the "bug" and turning his focus to green economic and community development. As a board member of Upland Hills Ecological Awareness Center, he co-founded and managed the Earth Day Expo which grew to  50,000+ attendance and included 200+ exhibitors. As Executive Director, John co-produced a national energy conference at Oakland University with Community Solutions and oversaw financial growth of over 300%. 

"The initial MGT membership is made up of over 300 organizations that have actively participated with us in promoting the emerging 'green/wellness economy'. With our five years of major event experience, we have established relationships with most of the green businesses, non-profits organizations, local/state government programs, and media, as well as many leading advocates dedicated to supporting people's efforts to live earth-friendly and healthy lifestyles. We are leveraging this experience into a year-round promotional and educational effort."

In addition to a large member directory, the MI Green Team website will include a growing list of resources for green living, business and community. "Our approach is to collaborate with other leading local and national green/wellness resource providers, to act as a clearing-house. We're not going to re-invent the wheel, just make it easier to find and use", continued Batdorf. "The website will offer membership, event, business and "greening" services to local providers and empower consumers with information and contacts, and with access to exclusive discounts and offers through MGT Fan Club membership."  

MI Green Team will provide a wide variety of services but its flagship will continue to be a major spring event in downtown Rochester - the Green Living Festival, to be held in mid-May. Plans are underway to grow the event by moving it later in spring, in an effort to improve chances for good weather, avoid scheduling conflicts (Easter, spring break and Earth Day coincide next year) and appeal to a wider audience. 

Batdorf calls himself a "green soapbox builder" and his intentions are to make MI Green Team and the Green Living Festival his biggest soapboxes yet.

For information on green/wellness products, services and programs, provider and consumer memberships, as well as MGT educational and community events, visit www.migreenteam.com.

 

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